Research On User Psychology Of Douyin Parenting Short Video Based On Use And Satisfaction Theory

With the rapid development of the Internet era,the widespread popularity of mobile terminals,and the changes in people's reading methods,short video apps have become the industry leader.This article takes Tik Tok short video as an example,cuts into the research from the childcare short video,and uses the "use and satisfaction theory" as the basic theory to explore the satisfaction of users in the use of Tik Tok short childcare videos,thereby extending to short videos APP's strategy on content and application.This research is divided into five parts.In the introduction,the author understands the current development of the Internet,the research status of the use and satisfaction theory,the development of short video applications and other basic conditions through the sorting out of the literature,and clarifies the purpose,significance and research of the research.Method;Chapter 1 specifically elaborates on the research overview of the theory of use and satisfaction,the origin and development status of Douyin APP;Chapter 2 is a survey summary of quantitative and qualitative research,data analysis of questionnaires and interviews General explanation;Chapter 3 mainly explores the psychological satisfaction of users of childcare short video in Douyin;Chapter 4 provides suggestions for the further development of Douyin short video APP from the perspective of childcare videos.Through literature analysis,quantitative research methods,and qualitative research methods,this article can find that the Douyin APP still has shortcomings from the content and user perspectives: the homogeneity problem is serious,the imitation and handling phenomenon is serious;the scientific nature of popular science videos is difficult to determine,There are even fake video releases;fragmentation,information flooding and high entertainment limits the systemic development;intensified user emotional anxiety and other problems,the author gave targeted suggestions after conducting system research:encourage originality,promote video Dissemination is flattened;content management is strengthened,platform identity authentication mechanisms are introduced to ensure scientificity and professionalism;vertical fields are deeply cultivated to weaken user stereotypes;social functions are strengthened,and the role of opinion leaders is developed.In addition,moderate commercialization,cultivating user consumption habits,maintaining interest and practicality;optimizing system operations and enhancing user experience can also be the direction that the platform can continue to improve.I believe that the insights given in this article can help further improve short video applications.