Study On Network Information Technology In The Mobile Communication Terminal's Supply Chain

With the on going efforts of China's major telecommunications operators in the field of the selling mobile communication terminals, the mobile communication operators is being added to the process of the selling model which were only involved manufacturers, the national wide distribution agents and distribution agents before. In order to take control of the industry, operators need to apply the current selling model of the industry chain as a ground stone, and to utilize the same purchasing system to conduct the marketing data, and then they can look all the details in the selling process. Therefore, technical support is critical important in the field. In order to be efficient, the characteristics of the operator need to be taken into consideration.This thesis will use China Mobile Tianjin Company's business management processes of the mobile phone terminal as the main framework, highlighting the current customized terminal selling processes which are involved the purchasing, storing, selling and accounting settlement. Mean while, the way of solving the problem and improving the system needs to be find out. Taking the China Mobile headquarters'Central Purchasing e-procurement platform application system as an example, I illustrated the details of the mobile phone selling process of the operator's in the headquarters and the provincial companies. During writing this thesis, I emphasized the research in the current selling process of the customized terminals. As working on the supporting data platform between the headquarters and provincial companies, in order to support the data management of purchasing, storing, selling and accounting settlement between the headquarters and provincial companies, I future researched that how this platform can apply to improve the mobile phone terminal selling process. At the same time, aiming at the requirements of the current process, the system data interfaces had been define and how to apply customize terminal selling system to support customize terminal selling process had also been explained.In the application process of this system, aiming at the entire communication terminal industry chain in the changing future, I analyzed the characteristics and importance of the system application and also gave advices to the operators in changing marketing strategy of the communication terminals. Mean while, aiming at this system in the selling process of the 3G communication terminals, I used the current marketing model combining with industry environment changes to extend the applicability of the supporting system and to analyze how to improve this system to keep it continue to play an important role in the future.