Bottleneck And Countermeasures In The Development Of Privately-owned TV Program

Since the Privately-owned TV Program was born sixteen years ago (the first private television company was registered in 1994), it has experienced a process of rapid growth (1994-2000), suffered a setback (2000-2003), obtained transformation (2003-2005), and has a overall development (2005 -- ). The development and prosperity of the Privately-owned TV Program benefited from both the gradual loosening of relevant national policies and those Privately-owned TV Program companies which have the courage to explore new areas. It also develops with the reform of the cultural system in China. This paper not only revealed the status and the bottleneck of Privately-owned TV Programs, but also further analyzed the causes, which helps to propose the countermeasures. This paper argues that, to get a breakthrough and In-depth development, the Privately-owned TV Programs Companies must focus on the innovation of form and content of their TV program, make efforts on exploring various methods of sale models, and implementing modern management methodology. Building an alliance was also beneficial to their own development. In addition, the support of national policy and supervision system , the further reform of cultural system are also necessary for Privately-owned TV Programs Companies to enjoy a further development.