Study On Development And Actuality Of Privately-owned TV Media In China

Since the 90's of last century, privately-owned TV media presented to the stage of Chinese TV media industry by TV programs producing organizations, and the progresses of its in more than ten years have tracked to Chinese TV media Industry. During the transformation of Radio Film and Television system in our country, the administrative bureau is now paying more and more attention on privately-owned TV media as the recognition of its importance. Form forbiddance to encouragement, the policies makes a big change. But it provides more and more chances to privately-owned TV media.In this paper the author uses the method of theoretical research and demonstrated analysis to analyze the actuality and expatiate on the circumscription and characterization of privately-owned TV media. Also this paper comprehends the changes and developmental uptrend of privately-owned TV media with transformations of policies. It exhibits development and actuality of privately-owned TV media by analyzing capital management, working pattern, market operation and competitive connection. In morn than ten years privately-owned TV media has been trying to find the best operating pattern of its own. But comparing with the privately-owned TV media the central TV system has been always holding the upper hand. And there are a lot of problems of privately-owned TV media. So this paper not only brings out the problems but also finds the cause and solution. Besides, it can be possible to learn what we need from them and bind them with the actuality of our own. The related policies are the precondition of privately-owned TV media's existence. Meanwhile, the administrative bureau must take the responsibility of leading the privately-owned TV media's development to a proper direction and make its contribution for the construction of a harmonious social society. Of course privately-owned TV media must seek for multiple sale channels and dedicate to establish a TV program syndicate.There can be no prosperous TV Industry without prosperous programming industry. Privately-owned TV media industry has already become a main force of Chinese TV media Industry. In the coming years with Privately-owned TV media's great advancing, Chinese TV media industry will meet the world and holding a much brighter future under the background of the globalization of TV Industry.