| Chinese journal is a new generation of Chinese publications. As a new media, Journal is not only a faster communication speed differences between the traditional book, but have more content and more relaxed ease of time than newspapers. This unique personality and modes of transmission made it appeared in the Chinese history since two centuries ago till now, which took more responsibilities and made an important contribution to promote social development.In the 20th century,90 years, with the Internet and digital technology continue to updated, Digital industry is well-known as a "sunrise industry",which become an important part of our life and work. Digital television, reading, cell phones and other digital media reported makes the traditional media fell into the huge crisis. Among them, the traditional paper-based publishing industry is near the most threatened.About Journals'Digital, there isn't a clear and accepted definition. Both at home and abroad, every researcher has their own understanding and point of view, some of these ideas similar to each other, and some are not. The author believes that journals digitization is a comprehensive concept, involves a number of areas and concepts, subject areas, including dissemination of content, expression, etc. In the market, including digital rights, distribution methods, payment platform and its service model, etc. Therefore, the digital journal is not a simple technical issue, but from the main transmission, communication channels, communication objects, communication effectiveness, communication and other aspects of aging, none of the emerging field of communication the same, it will greatly change people's learning and lifestyle.2006-2010 is a global digital publishing industry in China from just known to well-known. In these five years, China's digital publishing industry have developed rapidly, the publishing industry from the initial negative response to the present positive "test the water", pioneers, the establishment of the digital experiment base, laying out the digital "Blue Ocean" strategy, in order to be able to seize the digital opportunities efforts.There is no doubt that the digital industry has limitless potential as an emerging "sunrise industry" and. However, any new things in the development in the early days, while it will encounter many kinds of problems, and it will success.In this paper, it includes the digitization of our journals, combined with our digital process in the journal has begun to use the application or operating mode of analysis, while several more courage on behalf of domestic and international significance "first stuttering Crab ", or rather strength, the more successful the number of journals were analyzed, the final sum up the status quo of China's digital journals, as well as the difficulties faced by the corresponding countermeasures and methods.In this paper, through a variety of media ways (books, Internet, magazines, etc.), reference to a large number of detailed documents,, make comprehensive use of Communication Studies, Journalism, Publishing, media economics, marketing and other related disciplines theory and orther books and papers, in order to enrich and perfect the content of this research to ensure that their scientific and correct writing direction.In specific research methods, the author intend to use literature study method, case study method, qualitative and quantitative combined horizontal contrast analysis, longitudinal research methods such as historical analysis, based on the facts, figures to speak. Through the describing language, it can get the exact nature of the findings, and through the explanatory language conclude the final research results. |
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