The Research Of Value Orientation Of Obsequiousness In The Journalism Of Evening Newspapers In Prefecture-level City

This academic research of Obsequiousness in the Journalism has been carried out and is a heated discussion, but no particular value as a systematic approach to research. This article on the social and cultural impacts on the region closest to the municipal Evening news value orientation system of sorting out their forms, harm the cause of kitsch and the corresponding solution strategies.This paper changes the news values into start the research, through news values, value orientation in the Journalism to define the concept of value orientation of Obsequiousness in the Journalism, and to distinguish between Obsequiousness in the Journalism and entertainment news difference. And then, the article from the news content vulgarization, the story of over-narration and utilitarian orientation of the audiences shows Evening news in prefecture-level city Kitsch Value; further from the media, market, audience, government regulation, and several other points to find the reason. At last,provide solutions to the problems focused above in order to help the news media and The social culture to develop healthily.