| Since 2007,financial crisis sweeping the world,it affected every aspect of people's lives. the traditional American newspaper industry is facing an unprecedented crisis, hundreds of newspapers in 2009, a large number of news practitioners have unemployment, unprecedented closures constitute the size of the U.S. newspaper industry which is called the collapse of the year.Faceing the U.S. newspaper crisis of "the newspaper Extinction", the country has once again sparked the discussion of fever, it seemed to press the next crisis facing the industry far longer.Newspaper web site as a traditional newspaper network's extension mode, how to build newspaper web site?Is an era of the traditional newspaper industry's important subject.By the Internet was introduced into china, china's "online newspaper" has gone through ups and downs of more than ten years, currently there are a large number of regional local news sites, which run by the regional newspaper group.By choosing the representative Guangzhou key news website "dayoo" as the case study, the article focuses on exploring the newspaper group web sites which run by the difficulties encountered and trends.ChapterⅠ:Introduction of the topics:the source of research review, research methods and significance of such issues.ChapterⅡ:include:The regional newspaper group news sites the rise, development, history as well as the latest trend in U.S. newspaper websites.And focuses on the U.S. newspaper websites and our new regional newspaper group news web sites the current status quo.ChapterⅢ:Through a lot of access to such information, China's regional newspaper group news site currently facing many difficult situations, the text focusing on sites such as system and business, in-depth exploration of the newspaper web site's status, management, direction, nature and the bottleneck problem, to some extent to achieve a breakthrough on the existing theory. ChapterⅣ:the three newspaper groups in Guangzhou, run under the site of the competition environment, the successful operation of the dayoo web site, the channels close and prolonged attention to the construction of columns dayoo and Large-scale project planning.Hope that throughanatomy of a typical reach a successful experience to help our regional newspaper web sites.ChapterⅤ:the comparison In the news, urban lifestyle information, e-commerce, interactive and advertising of the three sites in Guangzhou.ChapterⅥ:the new trend of running network Demonstrated by dayoo's successful revision.About the research method, the text used the literature analysis, and a large number of interviews with dayoo's website and a lot of content analysis and quantitative statistical analysis of data.the author seeks to actual operation and management of local regional newspaper web sites, to explore the truth of the regional newspaper group news sites. In addition, sections of this paper are punctuated dayoo and other regional newspaper group run by the comparative Study of news web sites.Hope that through this study to explore the integration of further interaction in the media convergengce environment, which difficulties the regional newspaper group websites are facing? How to locate newspaper web site? how to build channels of the site? as well as the next step toward an interactive newspaper network or newspaper network integration? Through the construction of dayoo's operations, able to run other regional newspaper group site to inspire, while paying attention to social benefits, to achieve better economic efficiency. |
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