The Research On How Some Factors Influence The Development Of Regional Newspaper Industry

The regional newspaper industry has become a hot phenomenon both in journalism theory circle and media, however, how the phenomenon originates from and how it is affected by some factors and the what has caused the difference between regional newspapers. This thesis is trying to find the influential factors thus to enlighten the undeveloped regions. The thesis consists of four parts and a head-note.Head-note: it is about the research background and research purpose which gives a brief introduction about the present situation list some representative regions. Apart from these contents, this part is also to introduce the research methodology which is both qualitative description and quantitative analysis.The first part: this part is to analyze the interactive relationship between regional economy and regional newspaper. Generally speaking, economy is the very base for everything, including regional newspaper industry. Economy can both push and restrict the development of newspaper industry. Concretely speaking, this part analyzes the relationship between economy and newspaper industry from the following aspects: the macroscopic aspect, advertisements, information consumption and urbanization.The second part is to explore he factors, ow policy influence the newspaper industry. First, the definition of press policy is defined, and then the function of press policy is discussed. The function of press policy is to guide, manage, restrictand control the development of newspaper industry. Then, this part lists the three policies which have played rather important roles in the history of the development of newspaper industry. The three policies are: the government's recognition of newspaper's fixed attribute of belonging to goods; the conventional reorganization of newspapers; the establishment of press group. Apart from the contents mentioned above, this part also explores the function of the innovation of constitution in the development of newspaper industry.The third part is about the hot topic—the management of capital in the present development of newspaper industry. The reason why capital management upsurges today is as follows: the high repayment ratio and the lack of capital to support the further development of newspaper industry. Following the reason is demonstration of the present situation and operation modes of capital management. Lastly, this part analyses the effect that capital management has brought to the newspaper industry. The forth part: this part lists some other factors which also influence the development of newspaper industry, for example, the television, the internet, the broadcast, the mobile phone and so on.