Research On The Integration And Development Of Regional Newspapers And New Media

At present,new media and traditional media are developing in parallel,and the market is increasingly divided.For regional newspaper media,this is also a very period of survival pressure increasing sharply and industry development encountering fault.How to adapt to the changes of new technology and new media environment,understand the realistic path of media integration,and pursue their own development in the integration with new media has become a problem that regional newspaper media need to study and explore in the technological transformation and media integration.This paper is divided into seven chapters,the first chapter mainly describes the research background of this paper,and analyzes the current domestic and foreign literature on the integration and development of new media;the second chapter introduces the theoretical basis of media integration,the strategic analysis theory that will be used in this analysis;the third chapter analyzes the impact of new media on the operation of local media in China based on the current situation In the fourth chapter,the author introduces the basic operation of cjsb,which is the case of this paper,and demonstrates the necessity of its integration with new media by using PEST analysis and SWOT analysis.In the fifth chapter,the author analyzes the problems existing in the integration of cjsb and new media by using the method of questionnaire survey,and discusses the reasons The sixth chapter,based on the case of cjsb,puts forward reasonable suggestions on how to better integrate the regional newspaper industry with new media,and finally summarizes and prospects.In the current era of traditional paper media and new media increasingly learn from each other's strengths and make up for each other's weaknesses,and are increasingly moving towards integration,csjb,on the one hand,intuitively feels the impact of the rapid development of new media on traditional newspapers,on the other hand,actually realizes the attempt and breakthrough of traditional media in the new media operation and business transformation.As one of the typical regional newspapers,cjsb has made some achievements in its development process,but also has some problems and disadvantages.At present,many research documents are based on the original market development environment,and mainly for the integration of the mainstream newspaperand the party media.However,there is little research on the severe development status of regional newspaper media.I hope that the research of this paper will bring some enlightenment to the transformation and development of traditional newspaper media.