A Study On Layout Design Innovation Of Newspapers In Taiwan After The Newspaper Prohibition Period

The newspapers industry in Taiwan has been growing vigorously, with the private-owned newspapers increase significantly in particular. Now the private-owned newspapers are playing very important roles in Taiwan. To survive the fierce competition, these publishers are trying their best to attract readers and expanding their influence. Vital to leave a good impression upon the readers, so layout design has been emphasized and innovated by newspapers in Taiwan to make them more conspicuous. These practices include increasing pages, specifying page names, using colorful pages, bigger words, bigger photos, applying to bigger titles and different word sequence, and so on. Some of them are praised with their differentiation while others blamed with their impropriety.In terms of page numbers, page names, page elements, words arrangement and tendency, the thesis dedicates to discover the problems of Taiwan newspapers in the process of layout design innovation, and analyzes their courses in a bid to provide the fast-developing newspapers in mainland China with useful suggestions, and if possible, to fill the gap of layout study of Taiwan newspapers in mainland. This thesis is developing as following:Explaining the theoretical and practical meaning of studying layout design innovation of newspapers in Taiwan after the Newspaper Prohibition Period and introducing the methods employed;Reviewing the achievements in layout design study of newspapers in Taiwan of local scholars;Comparing the differences of layout design of Taiwan newspapers during and after the Newspaper Prohibition Period;Introducing and commenting on the innovation of page numbers and page names in Taiwan newspapers;Depicting the changes and problems of page elements and analyzing their causes and tendencies;Giving a conclusion on this thesis and pointing out its shortcomings.