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Based On Media Convergence Of The Newspaper Page Layout Design Language Analysis And Innovation Research

Posted on:2013-01-21Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiuFull Text:PDF
GTID:2248330371458563Subject:Art of Design
Abstract/Summary:PDF Full Text Request
to accept the information, its popularity is wide, and the influence is big. In the field of the news, the newspaper still occupies the important position that is closely linked with social, economic, culture and life. In this paper for the study media mergence background, on the current situation and the development of the newspaper reader’s structure make comprehensive analysis, it puts forward how to promote the page newspaper language design. After on the page of the language is a conceptual understanding after, clear its characteristic, divided into two parts that is rational layout language and perceptual language. The former is a specific rule and norms can follow which include text, line, point’s column, etc. The latter is need to understand is the grasp of sensibility, which includes graphics, color and stay white, etc. By way of 31 provinces 1018 different newspapers sampling, include the color of header, the title and the main body of the text font, point’s column grid system with a combined form, the quantitative analysis of used pictures usage, it is concluded that the change of relevant data, and to chart a form of summarized.Because analysis through these changes of the basis of, the page layout language produce, comprehensive analysis the different between paper media the others media that is radio, TV, magazines, network. Through the inferiority along contrast, summarizes the newspaper to learn from other media, where newspapers to study the model established radio column, subdivision audience market; To study the visual effect of television shock; To study fashion magazine cover design; To study the strong links of online,etc. Because the newspaper continuous learns other’s advantages elements, makes the page of the present language changed.Through further analysis of the page layout language change, we can summed up that the page overall appearance, internal layout language and functional changes under the media fusion influence. Through all of that puts forward personal opinions of the page design innovation that is the page layout language design should be more solid, The flat face to multidimensional development, introduction Chinese elements and regional characteristics properly. Page color should be layered, contracted and not complex, notice color visibility; Different newspapers breakthrough newspaper edition of the existing type bondage; Rely on the application of new technology to rich the platform of page layout language.
Keywords/Search Tags:Media convergence, Layout of newspaper design language, Quantitative analysis, Design innovation
PDF Full Text Request
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