City Newspaper Layout Design Concepts To Change Research

At the end of nineteen ninties, China ushered in the economic and cultural development, with the technology innovation and the progress of the society, with the rise of urban newspaper, media marketing era, after more than10years, urban newspaper changed party alone big situation, broke the traditional pattern of Chinese newspaper industry, gradually developed into a newspaper the market leader team, also developed into a new era of the most influential media, newspaper layout caused numerous domestic and international art circles and the press, experts and scholars. Along with our country modern newspaper layout design of constant maturity, related fields of research are also increasingly in-depth, from existing works and related information, expert scholars from the fine arts, history, sociology, science of culture and other aspects of the layout design of newspaper, classify, analysis and sorting, the representative works include" South city newspaper" art director white ink prepared by the" all in order to read", for the research provides many feasible reference. However, from the perspective of theory, system and in-depth on the layout design of newspaper reform overall research papers or works have yet to emerge. Xiaoxiang Morning" was founded in2001, after10years of rapid development, become Hunan the largest circulation, the greatest impact print media, her development process can be said is representing domestic throughout the metropolitan development process, of course, she is born with Hunan characteristics, from a local Hunan city to become a the country has important influence on the local mainstream media, can reflect the ten years of reform and opening up of Hunan economy high speed development, the Hunan press and publishing industry to glory, Huxiang culture heritage. I am the Xiaoxiang Morning News from the type layout editing work has been eight years, witnessed the morning’s development and growth, also witnessed the morning news format design change. In this paper, in reference to the large number of domestic and foreign relevant monographs, papers at the same time, through the" Xiaoxiang Morning" layout was studied, and from the audience psychology, visual art, editor, quality, technical ability, simplified reading, visual center in multiple dimensions, to improve the layout design of newspaper, shaping the brand image of newspaper put forward to think and suggest. This issue is in the absorption of these based on existing research results, in order to" Xiaoxiang Morning" ten years layout concept change as an example, analysis of the newspaper layout change reason, form and significance, the use of case analysis to analysis of modern metropolis newspaper layout design of the concept change and development trend, for the modern city newspaper the layout of the development to provide a theoretical basis and reference. In order to better summarize some laws, this article from the origin of city newspaper, metropolis development process and layout characteristics, and Hunan native to most influential and representative metropolitan newspaper" Xiaoxiang Morning" as the research object, the" Xiaoxiang Morning" start publication ten years of format design idea to change course the background, content, effect, undertook comprehensive analysis, and the analysis of the newspaper layout change effect and inadequacy, finally, through the analysis of Xiaoxiang Morning News" format changes in design philosophy and its significance in practice of deviation and inadequacy, discussed our country city newspaper format design development trend.The innovation in this paper lies in:the selection of the sample is unique, the first" Xiaoxiang Morning News" format design change process is divided into four periods, discussed the newspaper in a short period of time the brilliant achievements of success; the selection of sample is representative," Xiaoxiang Morning" is city of current our country is reported in a wave of spray," Xiaoxiang Morning" from the founding to the brilliant process, also is our country most metropolis rising process.This paper is divided into five chapters, the first chapter introduces our country newspaper and the type of newspaper layout design of the development process; the second chapter introduces the metropolitan development and layout features; the third chapter analyzes the" Xiaoxiang Morning" four page design change process and the background reasons; the fourth chapter analyzes the morning news format change effect and inadequacy; the fifth chapter discusses the development trend of newspaper layout. Through the research of Xiaoxiang Morning" layout design of the development process, to explore China’s metropolis newspaper layout design of the status quo and deficiencies, and the metropolis newspaper format design development trend put forward their own views.