| Different with "The Apprentice" which is hot over the lasting years, domestic business reality TV show, "Win in China" has been experienced from starting, boom, burst to closure in just three years. Such business reality TV shows which localized on the basis of foreign programs deal with subjects of business initialization, employment, career, due to the facts that need to meet China's own specialty and high requirement of funds and resources, it's lacking of entertainment makes difficulties in domestic development. However, advantage of commercial reality TV shows is deeper strategic cooperation with enterprises to form relatively influential business activities. In this paper, "Win in China" is taken as an example compares and analysis with "The Apprentice" to try to summarize the characteristics and reformation of localization, to finally come up with an idea of how to develop the programs in China. |
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