| 《The Apprentice》(translated also as《Have rapid promotion》) is an unscripted Reality TV series manufactured by Mark Benett Production Corporation and Trump Production Corporation. It's broadcasted on NBC. The first series was broadcast on January eighth, 2004, and became fashionable in America.《The Apprentice》represents an important type of Reality TV, and indicates a development direction of Reality TV. The successes of《The Apprentice》is closely associated with the background that the Contemporary social cultural appearance, the development of the TV program, the mental state change of watching TV, etc. But the most important factor is the innovation on the appearance of program and the accurate usage of the communicate strategies.This text takes the spirit of cultural research and the visual angle of communication as basis. The purpose is to saw about the background of it successes, analyses the characteristics of its appearance and strategy how it communicates, Put forward that the similar program's manufacture, localization, and expansion in the our country, not only need to draw lessons from its successful experience, more important thing is that the program must inform the notion which fits our country social cultural background, society reality, guaranteeing that the program can match our television audience mental state and habit of our country. |
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