Analysis On Credible Publication

Great revolution has taken place in Chinese media area since 1990s, it makes news media collectivize and get more relationships with international marketplace. According to the last statistical date of Press and publication administration, there are 1943 kinds of newspapers,9821 kinds of periodicals,580 publishing houses in china. It means china has become a truly super power publishing country. But, with the great development of publication, there are adverse trend which is deviate from the market principle in the publication begin to show. Such as "false book dominates market", highly backhander, mendacious speculation and so on, these are the lack of honesty performance of the publishing industry.If the publication industry of china is lack of credibility, it is not only harmful to reputation of individual person but also harmful to the reputation of our country. As a postgraduate student who is major in publication, I am very concern about the prospect of publication, and I try to discuss and give some advises in foundation of credibility in this paper.This paper focus on the credibility in publication industry, I want to show you the situation of credibility in publication and the compromise to our society, also, I want to discuss the far-reaching significance of credibility to the construction of our country.Specifically, my paper is divided into five chapters, chapter one is manly about why I want to discuss about this issue, and introduce the foreign theory about this issue, in this part, I will show my opinion in this issue by chart and date.Chapter two, this part summarized the meaning of "credible publication", list the example of adverse trend of publication, judging from the difference situation in both side, I want to draw everybody's attention to the construction of credibility in publication industry.Chapter three, in this part, I want to discuss the reason why there is lack of credibility and the harm to society deeply into the essence of things.Chapter four, this part is special for the discussion about the importance of credibility to the publication industry, I will show my opinion in both macro and micro ways. The credibility is not only the standard for individual person but also the key to the development of publication industry.Chapter five, Take publishing house for example, analyzing the manager editor sell,education of credibility deeply, trying to find a way to form the foundation of credibility education and culture of credibility in publication industry, and consist of setting up credit mechanism.