Application Research Of 3D Technology In Personalized Packaging Of TV Channel

With the increasingly fierce competition in the domestic television industry, it is every two seconds an audience in front of the TV that decide whether or not change the program channel. For the point of the producers, they hope to get the audience stop the control button in his or her hands, and lock this program. It is not just rely on the content of the program channel, but also from the whole channel packaging. Use the personalized packaging for the building of brand image channels,to seize the audience mind, and win ratings as well.But in recent years, with fierce competition under the television channels and columns, the three-dimensional technology has been widely used as high-tech means in the design fields. To some extent, the effects of it decided the visual style and aesthetic pursuit of the TV channels and columns.There are varies discussion in the application of three-dimensional technology in television packaging production, it is only carried out in the light levels of technology, but little discussion in the theory of the television packaging. From the perspective of art and designaesthetics, communication, this article would research the problems of three-dimensional technology and the personalized packaging design issues in TV channels. Firstly, through a comprehensive knowledge on the features of TV channels and its personalized package, it would make an analysis of the great significance of channel packaging. Secondly, through the analysis of the classical examples on the channels personalized packaging from domestic and foreign, it would summarize and generalize the factors and design strategies used in the TV channel packaging personalized design. Finally, through the use of the three-dimensional technology in the channel personalized packaging creation, it would analyze the characteristics of three-dimensional technology, the creative form of expression, the creative design principles and methods.And then discuss the way how to make the three-dimensional television technology and packaging perfect combine better.The use of the three-dimensional technology in Channel personalized packaging is also the use of a new way of visual creation, which shows greatest effects reflecting that there is a new level in the human visual image thinking. What is the most significant for the building of channel brand is that to make a better use of this new technology, and getting the impactand artistic appeal of personalized packaging channels,showing a clear and unique channel visual image for the audience.