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Construction Of Human Capital Of Henan TV

Posted on:2011-03-09Degree:MasterType:Thesis
Country:ChinaCandidate:W C ZhangFull Text:PDF
GTID:2178360305477259Subject:Communication
Abstract/Summary:PDF Full Text Request
Talent is the first productivity, competition in any industry are talent competition after all. TV media as a knowledge-based industries, talent factor is a key factor in the development of television media, television media competition in the final analysis is the talent competition. With the growing media market competition, especially after China's accession to WTO, the media unprecedented opportunities and challenges. TV media in the competition and development, we must build human capital, especially high-quality human capital development. TV media as one of China's traditional four media in China has gone through the course of 50 years in the past it has greatly enriched the amount of information the audience needs, and to continue to occupy the media in the future, "leading" status, TV Media Construction of human capital is urgent.TV media is generated under the planned economy system, is suited to television media personnel to implement Service Management. Through the TV media system to continuously reform and television media moved from "personnel management" to "human capital", is quantitative to qualitative leap, establish human capital as the first capital of the notion that television media awareness of the importance of the media professionals constantly improving. Henan TV station as the TV media, has gone through 40 years of glorious history, and achieved fruitful. TV stations in the future to a more splendid future, we will build talent on the first place we must build human capital.Main text is divided into four parts: the main topics introduced the value of literature review, research methods and research frameworks. Topics include the value of theoretical significance, practical significance and innovation of the article. Second part of the television media from the "personnel management" to "human capital", the media practitioners from the TV media management and understanding of the evolution of this line pulse, the comparison of the three phases obtained television media the importance of human capital management sex, and from domestic and international television media development environment and their own development needs outlined in the three aspects of the proposed television media the urgency of building human capital.Three parts of the Henan TV station status and causes of human capital, the main contents include a profile of Henan television history and overview, and then by the current situation of human capital of Henan TV research, production charts, its causes from the macro and micro levels were analyzed by the Henan TV stations to build human capital and the construction of meaning. Text data is obtained through the questionnaire on hand, with authenticity.Four parts of the human capital of Henan TV station in development. Henan TV station by building human capital development model, human capital development in Henan TV station is to conduct high-quality human capital development. According to Schultz human capital theory, human capital development of specific programs and incentives for high-quality human capital management. Finally, Henan TV stations outlined the feasibility of building human capital, allows researchers to further determine the significance.
Keywords/Search Tags:Henan TV, human capital, Construction
PDF Full Text Request
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