The Research And Analysis Of Revised Chengdu Evening Post

The heat of evening post has been gradually dropped after prosperity in the middle and later stage of 1990s. With the bloom of urban newspapers, researches on such aspect are on the way of fast increase. Compared with rush development of urban newspapers, it becomes harder for evening posts to catch up with their younger brothers. As a governmental newspaper initially before 2001, Chengdu Evening Post had turned into a market newspaper after then which was remarked as a turning point for this long-history newspaper. In addition, the revised edition in 2005 made its readers hopeful again in its resurge. However, we are still asking if the age of evening post is coming? Are there more approves or doubts waiting?This paper is consisted of six parts.The first part is introduction. Due to the nationwide environment, especially of chengdu, I am trying to express the reason for choosing this subject.The second is background and purpose. This part is to introduce the newspaper market in Chengdu and China, which have influenced the Chengdu Evening Post for revising. Then it tells the present situation of study in this field and the methods used. The third part is suggested to analyze specific reasons including the outer environments and inner leaders.The forth part, which is given priority to be the most important portion in this essay. It analyzes the characteristics of revised edition of Chengdu Evening Post through specific examples. In addition, it gives out some suggestions for further...