The Reserch Of Brand-building Of "Xinmin Evening News" Supplement "the Magic Cup"

Market-oriented media, traditional media, greatly increasing the number of new media to continue to emerge, he gave the newspaper to bring a serious threat to survival. Faced with such fierce competition, how to deal with a newspaper that has become the majority of newspaper placed in front of important issues. What are the commercialization of today, a newspaper is no doubt that commodities, by selling their own content to survive. In the dazzling array of commodities, a commodity in the fierce competition in order to gain a firm foothold, and only establish a good brand image in order to win the consumer's trust and support. Similarly, the newspaper is true, in order to remain invincible in the competition, only establish the brand among consumers in order to attract and retain audiences.A part in shaping the brand, the entire newspaper can have a huge impact, in large measure can enhance the competitiveness of the newspaper.An increasing homogenization of news in the newspaper today, supplements can make the most features and creative layout.A good supplement to keep readers and improve the entire newspaper circulation, increase brand newspaper supplements become an important means of market competition. Therefore, the newspaper's brand-building supplement research is necessary.This paper selected a long history of more than 60 years, "Xinmin Evening News" supplement "The Magic Cup" brand-building as the research object to be discovered useful experience for other newspaper supplement the brand-building useful references.In this paper, the following three aspects of the "The Magic Cup" brand-building research: the first part of "The Magic Cup" to the "Xinmin Evening News" what the brand effect; second part analyse the elements of the "The Magic Cup" formation and consolidation; third part is a summary of "The Magic Cup" brand-building an important inspiration.Supplements from the earliest newspapers only "fill white" Later with the development of the press, speech, and advertising is as important as position. With the advent of market-oriented newspapers, newspaper supplements became an important means of market competition, the newspaper played an important role in the realization of economic benefits, has become a brand supplements to solve the plight of newspapers, faced fierce competition in the market an important means of. In this paper.