The Problems And Countermeasures Of Newspaper Sports-depth Reports

Article begins with the theoretical analysis of the newspaper sports depth, from demands of readers, medium competition, sports' prosperity and so on to explain the necessity of newspapers' Sports-depth Reports. This research uses sampling statistic, selects People's Daily, Chinese Youth Daily, Yangcheng Evening News, Yanzhao Metropolis Newspaper, Sports world Weekly report for the past three years as the research objectives, analyses the present situation and questions in newspapers' Sports-depth Reports through the data statistics of the report of gross, the report of theme, the report of category, the page layout position, the news origin. This is helpful for us to recognize and perfect the newspapers' Sports-depth Reports.Through research, the author discovers the main questions in the current newspapers' Sports-depth Reports:The narrow report angle of view and the neglect to the sports spirit cause the report idea cann't follow swift development of sports. The excessive utilization of sentiment and the unspecifical content influent the depth reports' quality tremendously. The simplification of report form affects the report depth. For instance, the page layout arrangement is relatively monotonous, the picture utilization level is not depth, the literary style form imbalance.In this, the newspaper sports should perfect the depth report. Firstly, based the idea of the "Big Sports", Reported Perspective should be expanded in the theme selected, the spirit of sports highlighted and exacerbation of social aspects of the connotation. Secondly, Response to the question on the quality of the overall level of sports news, author should attach importance to news values and principles of the objectivity of news reporting, in order to enhance the persuasiveness of coverage and objectivity. Finally, based the features that sports is human sport and news services readers, we should deepen the Reported Conception of Human Care to respect the needs and care reported object in order to enhance the responsibility of the news media.