The Study Of Development Status And Countermeasure Of Xinjiang College Newspaper

Xinjiang college newspaper from scratch, from less to more, experienced a long development process. During this period, especially 30 years of the reform and opening up, to disseminate advanced knowledge and ideas, and promote the unity of all ethnic groups in Xinjiang, promote healthy, rich cultural life on campus has made important contributions.With the rapid development of science and technology, social progress, "fourth media" there, and further speed up the process of globalization, networks, and phone features a whole upgrade, digital television, E-book and Mobile newspaper and gradually spread, making the college newspaper and Xinjiang Like other newspapers, faced with enormous challenges of stress. Audience shrinking, relatively slow propagation speed, single-source and channel to disseminate the contents of stylized, ignoring the demands of multi-ethnic audience, the slow development of electronic and other factors restricting the development of college newspaper.In this regard, Universities leaders should give more attention, promoting the innovation of management rules and work mechanism to meet the psychological needs of the audience, combining with practical and unique, and increasing editing team building, improving efficiency and technology skills, go with the reported net Road, so continue to play a college newspaper media guide role in Xinjiang for college students and even social services.