Research Of The Expression Of Intellectual Elite In Journalistic Public Opinion Supervision

AbstractIn recent years, by the key role in the development and resolution process of cases, such as the Sun Zhigang case, Yuan Ming Yuan impermeable membrane case, and South China Tiger photos case, the intellectual elite got more and more concerns. On the past, they almost by the role such as an interview with the object, press review writer to express their views. The development of new media broadens their way of expression. Their opinion expressed in their log, the diary, the leave comments obtains widespread attention in the public opinion forming process。Follows up the report by way of the traditional media, their opinion enters the populace field of vision rapidly. Their opinion becomes the backbone of public opinion, and played the vital role for the promotion event's adequate solution. At the same time, in the Journalistic public opinion supervision's report also highlighted the knowledge outstanding person's four kind of main images, that authoritative image, standpoint image, knowledge image and moral image.The intellectual elite participate in the Journalistic public opinion supervision with their specialized knowledge. Their opinion can be understood accurately by the populace, because their scientific examination has defended uniqueness which the opinion refers to. The opinion expression of intellectual elites has the knowledge measure and strict logic of argumentation. It plays the crucial role of rapid conformity to the scattered populace opinion and forms the public opinion to be most. The intellectual elite's individual opinion expression transforms rapidly to the social evaluation system after widespread dissemination. It promoted the Journalistic public opinion supervision's thorough development.The characteristic which the intellectual elite's expresses in the Journalistic public opinion supervision is:the specialized knowledge is the argument which convinces for the opinion; the popular turn of expression causes the audiences to enter rapidly its logical field; the neutral standpoint causes its opinion richer rationality; the authoritative image causes their opinion expression richer confidence level. The attention's scope and the expression content of the intellectual elite are closely related to populace's life and the benefit. They played the influential role in politics, economy, law, culture, education, environmental protection and so on public affairs' Journalistic public opinion supervision. They have had tremendous influence on the Journalistic public opinion supervision's dynamics and the speed.The intellectual elite's expresses in the Journalistic public opinion supervision also has many problems. For example, the limitations of professional knowledge; specialized words power abusiveness; prestigious drop with benefit acquisition; sets up fact-finding team is whether legitimate; the slowly response of public feedback mechanism aggravation the intellectual elite's function and so on.This article study on the expression process of the intellectual elite in Journalistic public opinion supervision, and aimed at the question to propose several improvement strategies. Hoped that this research provide a useful theory reference on the Journalistic public opinion supervision's effective development.