Ponder On The Construction Of Media-Speaking-Right System Through The Phenomenon Of "Coax-off"

Internet has brought human being into the internet era, and tends to become the mainstream media. Various forums, post bars, and the ascendant blogs, podcasts, spaces, etc. increasingly become one important polar in modern communication. "Coax-off on the internet are those individuals who set personal scheduals via blogs, forums, spaces, virtual communities or express their views and make the subjects in which he/she participates get wide-spread concern and become the momentary topics. They are involved in the typical internet events between 2007 and 2008. The formation of coax-off takes internet as the objective condition. Internet offers the soil to the formation of coax-off as an extremely open, tolerative, liberal media which allows anonymous communication. Netizens scattered on the internet have mentality of collective imitation and collective infection. Due to collective mentality, coax-off are inclined to unfold large-scale and collective expression about single event. The behavior of coax-off takes on anti-elite and anti-mainstream feature. Coax-offs Hold high the banner of moral, criticize internet events, even lash fierce personal attacks, and lead the war in virtual world into realistic life.The phenomenon of internet coax-off indicates that today because of co-existence of multimedia, traditional medias like newspaper and TV are no longer living in the monopoly of information dissemination, public are no longer content with passively receiving authoritative information released by media, but positively searching for truths, even doubting the information of traditional media. Coax-off lashes the Speaking Right of traditional media. In the internet era, the communication pattern shifts from traditional point-to-side to side-to-side, and Speaking Right shifts from centralization to generalization. Liberty is double-sides sword, the generalization of Speaking Right brings about anomie in internet communication when it breaks through the barriers of traditional media. Under the circumstance of anonymous dissemination, affected by "Law is not responsible for the public", coax-off are prone to cause the tyranny of the majority. So it is misreading of power to consider that coax-offs have mastered the Speaking Right as they have not.According to relative theory of power, today in the multi-media co-existence, in order to establish smooth and harmonious speaking system, on one hand it is needed to control internet public opinion, lay down relative laws and regulations, intensify supervision and promote mainstream public opinion; on the other hand it is needed to beware of the challenges and opportunities that the traditional media faces, positively seek the way of multi-media integration and common development.This paper is divided into five sections, the preface introduces the background of internet development and leads to the content; the first chapter is to analyze the objective conditions, psychological mechanism, and behavioral features of coax-off by virtue of several typical internet events; the second chapter is based on relative theory of power and analyzes the media and speaking right, the impact of coax-off on the traditional media and the generalization of speaking right; the third chapter is to probe how to establish harmonious speaking system in the multi-media context, mainly about the network and the traditional media. The last section is conclusion.