Speaking Platform Of Chinese Phoenix TV's News Conception

With the development of Chinese Open-up policy and reform and the progress of the integration of global economy, Chinese people have become a very important force to accelerate the advancement of world economy, In the present Information Era, the Chinese around the world need a communication platform of the their own and a window to get to know the update development of the world promptly and objectively. TV, as an important medium of information communication, is the most convenient and lively communicative tool. Admittedly, English media has been in a prevailing position in the global communication system: on the one hand, it exerts an imperceptible influence on the audience in its daily reports; on the other hand, through mass reports of important events, it instructs people s attitudes in knowing and evaluating the outside world, while Chinese as well as other languages of the third world countries, which take up one-fifth of the world population, has been almost ignored.The overseas view of Phoenix TV is a complement to CCTV, which is the head of Chinese television, Phoenix TV has been a model medium of Chinese television ever since it was founded, It has accomplished the transformation form entertainment program—centered into news program—centered since 1996,the transformation from single form of news program into multiform and multi-angled ones. Phoenix TV, through its own efforts, leads to the radical reform in Chinese television industry, It has changed the ever mute state of Chinese media in the world, was broken the monopolization of Western media in global information, and has voiced Chinese to the world.The original media positioning of Phoenix TV is a complement to the Chinese television, the thesis explores the background of the foundation of Phoenix TV news tenet, its process of development, its forms of expression, and its connotation, by the knowledge of news communication, economics, audience psychology, the comparative study of Eastern and Western culture, and the thesis raises the distinctive tenet of Phoenix TV news: to make the Chinese people closer, to create distinctive Chinese scope, to build Chinese audio—video zone, and to construct a speaking platform of Chinese people.