The Dilemma And Challenge Of TV Talk Show Program - Reflections On The Speaking

These years network media is growing fairly fast. Especially in video media, on-line video websites now become the main channel to provide video service. At the same time, traditional television industry is considering a transformation and also facing enormous challenges from new media. Since2008, China’s on-line video websites had experienced many unforeseen events, in particular the copyright wars. After that, most websites had changed to focus on homemade programs, which could help them build their own brand feature. Among these programs, network talk show like "Xiao Shuo morning call" received a huge success. This article will analyze problems facing the development of TV talk show, and try to find ways to stand up to the challenge. With the findings of the past scholars, I wish this article can make some contribution to the television industry.