Research On New Audiovisual Media And Culture Consumption

In the new century, mobile TV, IPTV and Building TV, as a new kind of audiovisual media , which have grown so rapidly that it changed the annotation of traditional media. Expediently audiovisual media can transmit messages as fast as it could, and it provides people with interactive service. It changed people's daily life greatly , in the same time, a new climax of culture consumption broke out.In the 20th century, the popularize of TV and movie leads to a great spending on culture consumption. Culture consumption is no longer the special action of literators , the common people begin to spend time and money on this activity. In the 21th century , this new kind of interactive media has raised a new leap in human's culture consumption. What's more, new media has accelerated the growth of culture consumption , cultural consumption would become more and more prosperously with new media.New audiovisual media is what kind of media? How can it affect people's psychology of consumption? How can it expend the market of culture? How can it grows in the following years? I will finish this paper from six parts below.The first part is mainly about the background of the theme, the basic theory and means of this research. The second part of this paper tries to introduce new media and culture consumption. For example, IPTV, mobile TV , Building TV and so on.. The new meaning of culture consumption is very important in this part. The third part of this paper emphasize on the relationship between new media and culture consumption. It presents the property of new media in the sight of in information industry, cultural industry and content industry. Meanwhile, the part tries to do research on trade management of new media. The fourth part of this paper tries to study people's concept , psychology, and action. Basic on the research of market of new, the fifth part tries to study the transformation of culture consumption. The last part tries to find a good way for new media to hold on, in the sight of culture consumption.