Women's Talk On Television

The female TV programm is a unique landscape in TV industry and a space that women could free speech, show charms and talk about confusion. Female TV programm in Mainland developed from lonely to numerous and lively, it has gone through a rough spiral of the development process in its 21 years long history. Although there are many programs in a variety of trends, the overall quality and characters are yet to be improved.In this paper, the author did a system carding and research of Chinese mainland female TV programms by applying the theory of feminist and communication. Through the development of female television programs in Chinese mainland to study the advantages and difficulties. Analysing the type and characteristics from the TV program content and watching motives. Analysing the feminist appeal form the following three aspects narrative characters, host quality and aesthetic pursuit. Finally, putting forward a series of pratical suggestions on how to walk out of the predicament of female TV programms to maturity and stability, and interpreting the impact and significance of female television on the building women's cultural.