Primary Research Of Celebrity Blog In The View Of Communication

Celebrity blog is that famous people who have a certain social status, reputation and widespread concern in all areas of society publish their experience of daily life ,photos, latest news and works in the term of blog to seize people's psychology of curiosity and peep.Blog is very popular with its intent, personal, democratic and sequential features which are different from the past typies of network.This paper discusses the celebrity blog from perspective of communication. Analyzed their different typies of identity, content and media, the paper finds that: the emergence and development of celebrity blog expanded the information dissemination channels, changed the single linear pattern of communication, constructed a new media publishing form, brought the revolution of the meaning of communication, and had an active role in the social, literartual, cultural and economic development .However, There is no denying that the celebrity blog brought vitality as well as the unavoidable effects such as exposing privacy, dissemining of false information, and so on. So if the celebrity blog wants to obtain long-term development, it has to lighten the"burden" and move forward. And this needs the concerted efforts, we not only need a sound legal system, also need portals and celebrities to enhance self-regulation, while the traditional media need to be a guide and the audience should strengthen self-construction .