The Present Situation Of The Blog's Development And The Research Of The Blog's Profit Model

The rapid development of the blog has become an indisputable fact, at present There are nearly three billions blog users in china.In the basis of the status, it is imperative to explore the blog's profit model. The blog enter China in 2000, a few years time, the blog penetrated into people's study and life at an astonishing speed, at present it has become communication tool in popularity of enterprises, team and individual. With the rapid development of the blog, commercialized trend also become more and more obvious, also created a new application mode, by combining the study of domestic and foreign experts and scholars about the the definition of the bog, on the foundation of the blog's of the characteristics and types of present situation, the thesis analyzes the blog's commercial value, and put forward the blog's commercial application mode and development prospects.This paper reviews the research on the blog's related aspects in the recent years, summarizes the blog's profit model and puts forward the problem which will be solved by the thesis. Next, this paper give the concept of the blog, and classify the blog in different angles, expounds the different functions of the blog which is the reason why the blog can eventually survive and which is the premise of blog's profit, without these fuctions of the blog, the value of the blog can't exist. Then, the paper expounds the rise of blog in China and the development of China and foreign countries, also introduced several landmark events in China in the process of blog's development, on this basis, the paper summarizes the mature, stable profit model of the blog and carried on the analysis and discussion separately about them. At the same time, the paper study from the profit model of the other Internet products and proposed several innovative blog profit model, which is the problem we will eventually solve.In this paper we call the blog above we discussed as traditional blog, the micro-blogs is an important and new type of the blog, so in the paper we place a lot of attention on it. The Sina micro-blog bring about a new wave about internet products in China and the micro-blog is playing a more and more important role in people's life. Although with sina micro-blog, as a representative of the localization micro-blog, still in the accumulation of popularity and build a brand primary stage. The successful experience of Twitter is a vital reference for China, but exploring the suitable micro-blog's profit model for China is very necessary. Combining the micro-blog's characteristics, on the foundation of profit model about the traditional blog, the paper put forward some suggestions and methods about micro-blog's profit model.Micro-blog as a species of blog its development isn't full, meanwhile at present the development of micro-blogs is still in the process of gathering popularity, but as a species of the Internet products, studying its profit model is also a highly realistic significance in the topic. Overall, micro-blogs in China is still in its infancy and its markets were not fully, but through the function of micro-blog and the analysis of business model, we can think micro-blogs or professional micro-blog site has irreplaceable function.The micro-blog, after several years, gradually walk into our life and will also eventually become the based application of the majority of Internet users.