Celebrity Blog - Under The Vision Of Media Criticism Pan Idol Carnival

From 2005 "Chinese blog development first year" blog quantity largely scale growth, web portal like Sina, Sohu and so on after technical force and abundant fund involvement, the celebrity blog and the blog celebrity swarms immediately, and in China the celebrity blog's society influence also steps up, simultaneously also causes Chinese researchers to attention . At present main researches focus on ownership of discourse right,how to define blog's nature and discuss the questiones of blog development. The research summarizes scholars' research and discovered that present studies on celebrity blog emphatically focus on social impact and the significance from the macroscopic angle, so this article attempts to bases on the critical field of vision on communication, selects celebrity blog which belongs to the mass culture as a concrete phenomenon to take study,involved pan-idolizing in mass media times that caused by entertainment and the commercialization essence.The celebrity blog advances mutually with pan-idolizing, realizes commercialized and the reappearance of entertainment essence in entertainment industry. I can say that the celebrity blog already became spokesman of the mass media pan-idolizing movement. This article will integrate "the celebrity blog" into mass communication study stems, elaborates the pan-idolizing origin and the essence, and embarks from this viewpoint to discuss blog's pan-idolizing is the mass media entertainment industry inevitable result. Also under the discussion mass media times' pan-idolizing tide the celebrity blog 's questions, arouses the celebrity to reconsider social responsibility which in the culture, the morals, the social domain that they should undertake.