Research On The Current Situation And Development Tendency Of Web Celebrity In Social Media Era

Web Celebrity is a typical phenomenon in the Internet communication.After2008,with the emergence of all kinds of social media,especially with the widespread use of the UGC production,there are some places worth studying on the new change of Web Celebrity about its main performances on the emergence of Web Celebrity and the increase number of them.In the past,Web Celebrity is mainly developed from the natural generation,now they become famous mainly depend on self-production and commercial production.As a result,the phenomenon of Web Celebrity has greatly surpassed its performance in the graphic era,and its social influence has become more complicated and important.Based on this,this study based on the background of social media.In the first,briefly reviews the history of Web Celebrity,and their fame causes.And discuss their present situation,main transmission characteristics,types,and the existing problems in the practice.The author believes that Web Celebrity's self production and commercial operation is just a phenomenon of Web Celebrity performance.The cooperation of the communicating platform and technology supply,Web Celebrity's self assignment and the entertainment needs from Internet users mainly influenced the essence problem of Web Celebrity.To this end,this paper put forward some effective suggestions to the future health development of Web Celebrity.