Design And Implementation Of ASP Customers Analysis System

The analysis software of ASP (Application Service Provide) customers, as an integral part of the CRM (Customer Relationship Management) system, belongs to the scope of corporation, can be used to complete the moudle of the analysis of the customer's value and custiomer forms. The software is based on the B/S structure.As the rapid development of the corporation, the original CRM system can not meet the needs of the ASP business model no longer, in order to ensure the accuracy of customer's data, and prevent lost business people caused by the loss of customer data, the senior manager of corporation decided to plan the new edition CRM system, to ensure that 200,000 small and medium business customer data's accuracy and completeness.Developing CRM system is the beginning of corporation informationizes, the software specification comes from the relevance business functional departments of Sino-i Technology Limited. and the branch companies. CRM system is a very importmant ingredient of EAI(Enterprise Application Integration), with successive steps and inside of ERP(Enterprise Resource Plan),SCM(Supply Chain Management), the corporation portal, financial system being in progress is effective integrated. It will make information share inside of corporation, be that enterprise involves in arriving at a customer or consumer's each fields provide ultimately consummate integration, Feasible enterprise ought to has lower cost, need to satisfy customers with high efficiency, found a pattern with one-to-one chain selling, then let corporation can be maximal thereby degree in improving customer's agreement of satisfaction and fidelity degree, develop and firmly grasping firmly the customer group being able to bring maximal value to corporation, the pin developing design and distribution for the product chooses to providing the important policy decision basis, also be that the new product debuting creates fine marketplace condition, and then strengthens the corporation competitiveness power on the marketplace.By now, ASP system is appling in more than 70 branch of Sino-i Technology Limited. For instance, in Beijing, Shanghai. Tianjin, and so on. The project team is planning of project analysis and building for ASP system V2.0 currently, and it will encounter the problems and ease of use proposed of the ASP system V1.0.