Research And Implementation Of The Fuzzy Evaluation System Of Hotel Product Quality Based On WEB

The hotel industry is the material basis of the tourism industry, as well as the pillar of tourism industry. It takes an important responsibility for the development of the national economy. Since 1978, the reform and opening up to the outside world, China's hotel industry is developing rapidly and has become the biggest one in world. The rapid expansion of scale of hotel industry can cause that supply exceeds demand and the fierce competition among hotels, which is bound to promote the industry reconstruction and accelerate the depth of industry mergers. The pre-accumulated resources number will change into the resources quality, which enables the amount competition to turn into quality competition in industry.Product quality determines the effect of hotel marketing, economic benefits and competitive strength. It is the lifeblood of the hotel. The hotel which can provide the customers with comprehensive and high-quality products will be able to gain advantage in the market, which leads to attract more customers and obtain good benefits. Therefore, the improvements and upgrading of product quality is particularly important for the development of China's hotel industry at this stage. It needs to evaluate its quality level prior to improvements and upgrading of product quality. There is no unified and authoritative view as regards how to carry out comprehensive evaluation on hotel quality objectively and scientifically, which has become very important.An appropriate evaluation system and method not only affects the accuracy of evaluation result, but also influences the formulation and implementation of decision in hotel marketing and management. This dissertation evaluates the limitations and the scope of application of quality of hotel products in terms of the hotel Self-evaluation, third-party evaluation and customer's evaluation. It raises an issue that hotel managers should determine the product quality problem from the customers' point of view and designs and constructs a model of index system for hotel product quality valuation .On this basis, using Fuzzy Analytic Hierarchy Process and combining with JSP technology and relational database technology, this dissertation designs and realizes a B/S architecture and fuzzy evaluation system of the hotel product quality.