Study The Phenomenon Of Women's Online Shopping Through The Communication Psychology Perspectives

In this paper, based on the existing new media research, media literacy theory and the theory of marketing research, in view of the current network of the most popular consumer issues that exist in a brief overall description of the phenomenon. From network-based virtual community to buy this particular community do not start out to buy marketing type of network communication for virtual communities as the basis of consumer awareness, Lee plans to seize the women to build the model of consumer loyalty of consumers to find the convergence of the exchange the important link with the consumer and psychology from the perspective of the spread to give a simple interpretation. The use of the basic principles of communication in order to set up network configuration TaoBao virtual community as an example, in its virtual community of female consumers in a particular forum for the exchange of goods to discuss the contents of the background of the members of the community, purchase records, as well as the evaluation of goods and other related content collect selected commodity-specific expression of favorite brands and the purchase of psychological and desire summarized speech. The use of content analysis to explore the purchase of the network-based virtual community of female consumers in the context of the exchange, the existence of virtual communities and business operators to set the agenda. And then by summing up the conclusions and theories of the phenomenon of carding, analysis of agenda setting the existence of female sheep mentality of the consumer how to build a catalytic role and focus on analysis of such a mechanism of female consumers for the impact of consumer behavior, as well as by the This brought the issue of conformity consumption. Female consumers revealed irregularities in the network to bring the lives of consumer distress tentative solution to this problem proposed by the feasibility of approach, and would like to take from the Media Literacy Theory in the development of this area, promoting self-protection and rational consumption of the important media and the establishment of a harmonious environment.