Research On Communication Of Reporting About Beijing Olympics And Structuring On National Image

It is of great importance and turning point to structure the national images for a host country or area. As the focus of International Media, the host city convey much more information to the whole world by means of diversified media than the sports competition should do, which has infiltrated into all aspects of politics, economics, society and arts. The national images of this host country can be effectively promoted through the positive news broadcasting.This research will be set out to discuss based on China Daily, South Weekend and Sports Weekly with the frame theory and conception in seven subjects. The content of the analyze are the amount, topics, styles and resources of reporting. The research's results analyse how and what Beijing do to structure national image. All these reports have disadvantages and will be helpful for the following development.