The Influence Of The Blog On The Traditional Media In The Filed Of Communication

Net media is regarded as a kind of mass media when it first appear. Although net transfers are more fast and mutual comparing with traditional media, still mass media exist as a kind of mass media. From 2005, Blog has becoming more and more popular. Until blog came out ,things are changing. People gradually realize they can speak whatever they want to whoever want to hear. They were attracted by the same feeling of each , and change their links or leave messages. Then net as a kind of media was not controlled by professional group, everybody can release message on net, the communications between blogs are point to point, it is more like interpersonal communication.During the process of the rise of blog, mass media is not a strong controller any more. People have found their own stage on net. they change their role from receiver to publisher, they like this way to express, because this way of communication is more like interpersonal communication, it is more effective. So we can see from the rise of rise of blog , mass communication turn back to interpersonal communication, this brand new way of communication will cause profound change in the area of society,culture and economy etc.