Study On The Web News Picture Based On Visual Culture Theories

Web media becomes one of the most important news sources for the public, especially for those young who grow up with the internet. The visualization of web news lies not only in sharp increasing of the news pictures, but also in the visualizing writing style of word news. Usually, visual news includes both dynamic and static forms. This paper mainly deals with the latter, that is, web news pictures, because that we can't upload and download video news freely in the web news field at present.Compared with the rapid development of the web media, the new media literacy education in China is relatively backward. Not all the netizans are equipped with the necessary knowledge to read and understand those massive and dazzling visual web news, thus are often lost in those visual traps. We also encounter such events as, neglecting the differences between the digital news picture and the real event, looking at web news pictures statically without noticng the different cultural background ,even the whole text. We are trapped in those highly-imitated and real world-based tendentious images. In another word, netizans are lack of the critical spirit and the ability to understand, because most of them do not see into the nature of the web news picture, and the low level of the development of our visual literacy education is also a major reason.This paper firstly adopts the visual culture approach (mainly the visual image concept and the forms of spectatorship study). Secondly, it analyses some web cross-culture misunderstanding phenomenon in the Tibet Event on March 14. Thirdly, it studies on three usual visual traps of web news picture. Finally, it draws a conclusion that visual literacy is a must when faced with web news picture.