Metropolis Daily Visual Communication Research

In the late1990s,China’s Metropolis Daily sprung up, and becomingthe a New types of comprehensive daily. With the Metropolis Dailyincreased competition and audience needs change, the Metropolis Dailystarting to focus on visual communication of the newspaper to fightthrough the integration of layout elements to produce a strong visualimpact, access to the unique visual communication effects. But, in thestudy of media communication means, visual means of communicationstyles, the impact of research focused on visual communication mediumof expression, and the study of the text as a means of communication tothe newspaper media lacks.Firstly, this paper analyzes the present situation and the spread ofvisual metropolis daily characteristic; Secondly, the system summarizesthe major means of visual communication city; Thirdly, to the chongqingtimes "as an example, the visual transmission methods to carry on theanalysis, will the chongqing times" and "chongqing morning paper" thechongqing business daily visual communication effect compared, and thevisual perception of the performance evaluation of the audience research;Finally, the analysis metropolis daily in the spread of the vision, theproblems and proposes the solution strategy of urban newspapers ofvisual communication trend forecast.In the research method in this paper by using case studies, interviewswith the field observation, the audience research and literature studymethod of combining the. Notice especially from a case based on study,use of more than20representative and the timeliness pictures case study,use these images connect times the various stages of development. At thesame time, will the chongqing times of visual communication materials,audience feedback and "times" visual depth conformity of the director ofcreative concept, and improve the paper the credibility of the view.