A Discussion Of Science Communication Principle In New Media Time

The study of science communication principle in new time is through the dissemination of the laws of micro-level analysis and summary of the principle to explore and construct Law model of science communication.McLuhan has been put forward,"the medium is the message",The birth of new media is not only a new means of communication,judging from the media itself is a kind of new information and knowledge.Thus,in the present study of a new time of science and dissemination of media law is the dissemination of science to enrich and improve the system.First of all,this paper outlines the science of communication and the development of mass media on the basis of the media into a new era of science and the spread of social backgrounds,cultural backgrounds and dissemination of background changes,and summed up the era of new media forms of communication media,communication patterns change,and thus account for a whole new mode of transmission of the media age.Secondly,from the external analysis of a new era of science and the dissemination of the media law of the four performances:the diversity and complexity of scientific sources;the spread of space from the generalization to the infinites;Communicators from the authority to ensure the dissemination of the superiority of the desalination;the changes of content from the expressions,the total amount and quality,these are the necessary precondition for building a scientific model.Third,this paper built a model based on analysis of domestic and foreign scholars in science,integrated new media time of the mass factors to grasp the overall system exported and constructed a new time of science and the law of the media model to provide a frame of reference for the dissemination of scientific management in new media time.Finally,in order to promote the sound development of science communication and do in accordance with the laws of science,this article measured and proposed solutions from the government,media,broadcasters and audiences in four areas:such as doing a good job in macroeconomic regulation and control of public opinion,reducing the uncertainty of scientific information,opening of a small minority of the scheduling model,improving the scientific quality and new media literacy,etc.Hope that,to better promote science and the realization of the positive effects of the spread in practice.