Research Of The Journal's Philosophy About DU ZHE From The Perspective Of The Contents Production.

In 1981, DU ZHE was Found,it has gone through 28 years. Its success has been interpretated as a "phenomenon " by the course of the academic. Philosophy journal is the soul of journals,it not only determine the direction of the development of journals, but also to maintain a relatively fixed basis of audience for journals, journal of the attributes and readers are different, philosophy journal is also different. In the 28 years, how does it look at the social and cultural environment around, and establish the concept of a scientific journal, what the successful experiences of the period can be summarized, what it needs to improve face to the challenges of the market. All of that are the important topics can not be around for studying DU ZHE.In fact, media industry is a content industry,the core product is the content that more important to DU ZHE. The content of the production process of DU ZHE is running its visual manifestation of the idea. Technological advances, especially the application of digital technology provides more choices for the presentation of content. DU ZHE is a digest of the public journals, and "Public" identity formation are dependent on technical support. in fact, digital technology is just another instrument of a different past, content production is the same reason for the journal of the survival and development.This paper standing on the production perspective in the content, using content analysis and survey-based audience of DU ZHE for a certain interpretation of the philosophy journal.The study finds that DU ZHE's content of the production did't become the client's in the mass culture own change. The journal has been established on the concept of adhering make DU ZHE absorpt the active elements of popular culture,and remain alert to the negative side of them. At the same time, philosophy journal can be adjusted and improved in the right time that make DU ZHE of the distinctive characteristics with the times. This should be the root causes of its success.And Youth Digest's useful attempt in the digital technology highlights the relatively insufficient of DU ZHE in this respect. DU ZHE's technology on the network still remain in the early stage with not significantly changes,and the body of the various data about the audience survey indicate that this lack perhaps become a major obstacle in the future development of DU ZHE.