A Study On Self-organizing Evolution Of Media

Media are playing an increasingly important part in social communications. However, we don' t have much knowledge about media as we think. The purpose of this thesis is inquiring into the self-organizing phenomenon presenting to media and trying to chase down the inner factors and mechanism. Media are self-organized system and their essence are self-organization. The evolution of media are the process of self-organization. Any medium must go through such a process: self-creation, self-development, self-restriction and self-reverse. Meanwhile, new medium develops itself together with the old ones, with differences between them.This thesis starts from the angle of systemic view and is supported by the Self-organizing theory. The Self-organizing theory contains six separate ones,they are Theory of the Dissipative Structures,Synergetics, Catastrophe Theory, Hypercycle Theory,Chaos Theory and Fractal Theory. All of them were in different areas, and severally came into being at about 1960s. Though they have different concepts and methods, they concurrently opened out some certain general conditions,mechanism and rule,which administrate segments or components to form a whole by themselves,from out-of-order to ordered, or from ordered to well-ordered.The innovation of this thesis is that it brings the Self-organizing theory into the studies of media evolution. The meaning of this thesis is that it not only solve the actual problems, but also provides theoretical space for deeper study in the fature.