The Characters And Methodological Significance Of Ta Kung Pao

Academia, the "Ta Kung Pao," the research has a long history, its newspaper has become the reasons for divergent views, but they did not sort out a comprehensive and summary. In this paper, senior research scholar based on the proposed "Ta Kung Pao" and detailed the reasons for the success of the summing up, and find out the media for the contemporary press has far-reaching implications of several aspects. Not fill the gap, only for "Ta Kung Pao" Research plays a supplementary role." Neo-Ta Kung Pao" as the twentieth century, three to four decades, the history of News of China on behalf of a newspaper legend, for the news media in our country today the development of the industry has great reference value. In fact, we visit again today, "Ta Kung Pao", does not lie in the history of affirmative or refuted, but rather from the achievements of "Ta Kung Pao" in all aspects of their legendary qualities - such as to maintain the economic status of an independent, advanced the concept of foster news , the core of leadership, as well as internal systems, etc. - to extract the essence, so that in a society in transition, rapid development environment of today's news media industry to develop better and faster.Of "Ta Kung Pao," the newspaper idea, the cornerstone of running a newspaper, the core of leadership, personnel system in four areas of research in favor of today's newspaper groups learn from the experience of running a newspaper, newspaper to understand the essence and the fundamental, which is conducive to China's reported industry to flourish.