The Study Of Capital Polymeric Development Strategy In Chinese Media Industry

The paper was get going from the history of capital polymeric development in Chinese media industry. It reviewed the status quo and the trend of development. The institutional reformation of the Chinese media industry can be broadly divided into three phases: The 1st phase was from the national founding to the reform and opening-up. Media was a part of the government, they worked as public institutions. The 2nd phase was from the reform and opening-up to Deng Xiaoping's southern tour speech. The government opened some productive assets to the non-public capital in some experimental units or through the special permission. The media had dual attributes—business and public from that time. The 3rd one is from Deng Xiaoping's southern tour speech until now. The state of the media industry reform and innovation from the government became better and better. New technology and new media were constantly emerging. They changed the original industrial structure. It had got more attention than before. Under these circumstances this study will promote the reform of Chinese media industry in order to make the Chinese cultural industry bigger and stronger. The strategic study of capital polymeric development in Chinese media industry is a major topic of the realistic formation.These are the studying route of the paper. First it analyzed the situation of capital polymeric development in Chinese media industry and it discussed the motivation of capital polymeric development strategy in Chinese media. Then it made a discussion of the logical order and at last it gave some suggestions for the important affairs of operation.There are four main viewpoints: (a) after three important phases the capital polymeric development in Chinese media industry has entered in a good operation. It has great intensity at the same time; (b) the most important strategy move of the capital polymeric development in Chinese media industry is that we have to corresponding to international practice with new media, new technology and new operation; (c) the logical order of the capital polymeric development in Chinese media industry is that the individual inner drive caters to and interacts with the entire social transformation; (d) the important affair is that we should pay attention to the cultivation of subjectivity of capital polymeric development in Chinese media industry. It is also very important to grasp modern enterprise management feature, institution building and discourse right of the party and the state.