The International Media's Capital Diversification Operation And It's Influences On Chinese Media Industry

For present, capital diversification operation has been the main method for western media groups to reach size extension; many international media groups adopt merger and acquisition as the main method and realize capital diversification operation across areas, nations, and most for related diversification. Under the loose policy environment and mature market mechanism, international media groups have achieve a greatly, quickly and steady development. While compare to China, media industry's particularity forms the property order that based on the principle of nationalized single capital, the defect of system determines the defect of capital structure, while, tight policy even more increases the high risk of capital apart from media industry, finally cause the embarrassed situation of Chinese media industry, that internal funds cannot meet the needs of developing, while external funds are hard to enter.The essay emphasizes the historical and current inspect on international media industry's capital diversification, summarizes the pitfalls and problems that probably appeared in capital diversification basically, and the achievements and experiences acquired in capital diversification and the influences on China. The article investigates some preferred problems and risks in the process of capital diversification formation, and analyzes the flexible methods to lead in social capital and realize capital diversification of Chinese media industry, hoping to search out the route of capital diversification that fit for Chinese media industry development, and supply some theoretic and practical operation for reference about the rapid and healthy development of Chinese media industry.The essay considers that China has a very high policy threshold set for the foreign investment entering china media industry, but international media industry capital still entered into china recent years, which produce a deep influence on china, also brings advanced management logos, forced Chinese media industry to reform system and seek capital diversification development. Facing the foreign investment, China media industry should make use of the active influences fully, and conquer or avoid the passive influences simultaneously, and learn the experience from international media groups, realize china media industry's quickly and steadily development.