The Gaming Analysis Of Chinese External Capital Invested In Media Industry

In China, researchers who study media economy always emphasize the media industry particularity. Because of Particularity of media industry, this industrial economy research model also should be very special. Under this kind of understanding Influence, until now the media economic research model still was ambiguous. As a result of the research model ambiguity, at present the domestic media economic research is not very standard. Without a doubt, if does not have a pure research model, the discussion about media economy will not have the foundation, cannot contend, and is unable to be thorough. But in this article, the game theory has provided the brand-new theory angle and the analysis tool for the research media capital market, and also provided the possibility of turning on capital market this mystical black box as well as the deepening capital market theory. This is the domestic first system comprehensively take the game theory as the analysis tool on media capital market, its research results may construct the construction the theory basis, and may used as a theory model in external capital enter in the media industry practice.In addition, based on research methods including standard research and real diagnosis research, case analysis, mathematics modeling, this article The Gaming Analysis of Chinese External Capital Invested in Media Industry has defined external capital connotation, and has studied the Chinese media capital market in game theory angle , also has proposed the reform direction and tentative plan of mechanism construction. Looked from the game theory and the information theory angle, at present the Chinese media capital market presents remarkably, the distortion gambling characteristic, turned obvious "the congenial market", "the news market " and "the policy market y", seriously twisted the media capital market future condition and the function operation, is restricting the media capital market normal operation and further development. From this, the Chinese media capital market reform direction must restore the media capital market to be normal, the rational gambling condition, establishes the perfect information disclosed system, cultivates rationality investment platform, establishes the supervising and managing system of media capital market, realizes government function turning over to the position, diligently explores media capital market forms conforming to our country national condition...