The Research On Periodical Network-station Of ZhiYin Media Group

As the network media has played an important role in the 21 century, Periodical Media Group use and pay close attention to net has become an unchallenged truth.During the process of the paper writing, more and more of the Periodical Media Group or Group using periodical as its leading business are joining the construction of network. The paper mainly dwells on the periodical network of ZhiYin Periodical Media Group, which located Wuhan, the center of China. As a case study, the thesis employ the research technique mainly is the field method and the literature methodology. The research should be conducted to investigate the general condition, inherent law and operating procedure of the network construction in national periodical industry. That's the very point that we see the whole from the part through typical research.In order to analyze the current situation of national periodical network stations and offer an advance on its development, this paper made the investigation and statistical analysis on the ZhiYin network station as well as seventeen related network stations based on women and fashion-journal. This paper is mainly divided into four parts. The first part discourses the social environment for constructing ZhiYin network station. The second and the third part respectively discourse its edit pattern and Operations Management. In the end, the paper probed the problems that should be solved and gave countermeasure for the further development.Additionally, for the special cultural and sociality of periodical media, the paper also aim at exploring the influence on the target audience and the role it played in social construction.