Research On The Media Characteristics And Advertising Creativity Of Qingdao Passenger Station

In today ' s society with rapid economic development,media development is changing rapidly,media types are constantly increasing,media throwing speed increases rapidly,its style,color,quality and so on have produced great changes.The bus station,railway station,subway station and other standing group media have achieved better results in recent years.However,the current problem is not enough attention to the development trend of the group media,lack of systematic analysis of the media characteristics of the station group,and no in-depth analysis of the target audience of the group media.Therefore,the research on the theory and practice of the station group media industry is very important.The purpose is to make the station group media advertisements achieve good social and economic benefits,and also to make the relevant management departments realize the special significance and value of the station group media in the outdoor media industry.The research direction is mainly in the context of new media era,the characteristics,advantages and future development trend of the media in outdoor media.How to combine the media features of standing groups to carry out effective advertising ideas,and tease out the creative connotation and operation flow of the standing group media,we will take the Qingdao long-distance bus station group of media data analysis as an example,to analyze from the development present situation,value analysis,target audience,social and cultural,creative interaction,media creative development,etc.Through the research,we can learn how to create greater role and commercial value in future advertising market development.It is hoped that the research results can provide some basis for the fut.