A 'Bosom Friend' Or 'Stern Commander':the Story Strategy Of ZHIYIN

As the largest circulatory news magazine in China,ZHIYIN does not have beautiful cover or exquisite paper and completely different from the previous ideological and knowledge-based journals ZHIYIN is straightforward a market-oriented and emotional content based magazine which uses irregular writing techniques to narrate a story.Moreover,according to the market share journal market share statistics,ZHIYIN has made a 'circulation record'.The magazine is priced at ?5 and has entered into the stock market in 2012 as Concert" has set a "issue myth." This is priced at ?5 magazine in 2012 into the stock market,as the first Chinese magazine stock.The story of 'private domain',which is often based on sensitive issues such as private life,family,marriage and so on,is the main subject that have been discussed in ZHIYIN magazine.The author believes that the editors have taught people through stories about justice,which not only ensures the magazine to be politically correct,but also plays a influential and enlightenment role,and the potential function is also to meet the audience need.The author found that ZHIYIN has many conventional characteristics,such as emphasizing that the "public" is more important than the s,such as emphasizing the"public" is than the 'individual',praising women's 'righteousness',special tolerance for intellectuals in criminal cases,vulnerable groups with no face,as well as medical miracles occurred on the power of love,etc.Why aren't these features eliminated in the era of change,more apparent?Another example is that ZHIYIN editors know that the life standard gap is huge between ordinary people and celebrities and not everyone can acquire the wealth's life relying on their own efforts,however,on one hand it encourages people to work hard in the stable traditional life framework,and on the other hand it creates a distant 'other's life.As a result,the magazine shows the life of poor in the abyss and the happy life of rich simultaneously.These contradictions in the ZHIYIN magazine reflect some binary opposition in the values,such as the public domain and the private domain,the male and the female,the elite culture and the popular culture,the upper society and the grassroots.This article is based on the background of contemporary period and has summarized the characteristics of ZHIYIN throughout its thirty years history in order to reveal something that has been concealed or neglected by the mainstream culture or ideology.