Research On The Flash Interview In Live Broadcast Of Sporting Events In China

As one kind of information complement and prolongation of audience's eyes and ears,flash interview has been more and more indispensable in the live broadcast of sporting events.From the 8th national sport meeting in 1997 which was the first time that the flash interview was utilized by CCTV,to the Beijing Olympic Games in 2008 during which the flash interview had covered all over the 28 items of the Olympic Games,people have made huge progress on how to make good flash interview in the live broadcast of sporting events.But theory always comes after the practice, so as the study of flash interview.This research has analyzed the philosophy and regular pattern of how to make a high quality flash interview in the live broadcast of sporting events.And according to the flash interview collected from the video of the Beijing Olympic Games, the research pointed out where should be improved in the future.The ultimate aim of the flash interview in the live broadcast of sporting events is to provide information out of the court to the audience. Meanwhile the flash interview is an opportunity to show the quality of the TV stations.The flash interview in the live broadcast of sporting events always evolves with strong emotion,specialty and time limitation. The two major functions of flash interview in the live broadcast of sporting events are answering the questions and directing the public opinion.The reporters in the field,the technical support and the structure of broadcast are important aspects to make the flash interview high quality.According to the conclusion of how to make good flash interview in the live broadcast of sporting events,the paper analyzed the performance of the flash interview applied by CCTV during the Beijing Olympic Games.Compared with the performance during the Athens Olympic Games four years ago,CCTV has made remarkable progress on the flash interview after the matches.But there are still flaws on the questions and the way to give the questions.Moreover,the improvement can be made not only by the reporter's hard-working but also by the concentration of the TV stations.