The Exploitation Of Major Sporting Events News Resource

During the process of Preparation and holding of major sporting events, the media always play avital role in it. And the media news reports work not only related to the city and the country’simage, prestige and function of sound, it is also related to the changes in the media of their owndevelopment and competitive situation.Throughout the history of media development, major sporting events often become goodopportunities in the history of the development of local media. During the preparation andholding of the2010Asian Games, the media of Guangzhou region engaged in a fierce "newswar". For example，the Southern Metropolis Daily Asian Games team carried out a full range oftraining in content, products, technology and operations. Actually, only to seize the opportunitiesand exploit the abundant news resources actively, it will obtain the win-win between the AsianGames and the media of their own development in competition. After the Asian Games inGuangzhou, there are2011Shenzhen "Universiade",2012Shandong HaiYang Asian BeachGames,2013Tianjin East Asian Games and the2014Nanjing "Youth Olympic Games" would behold in china. To each of cities media, how to win the battle of the press is an important issue inrelation to media development and brand awareness.This paper selects the Asian Games as the scope of the study, which is the author personallyexperienced. And take the news resources exploitation of Asian Game as a starting point. Firstly,I made a survey that selected the Asian Game articles of the Southern Metropolis Daily as thesample. And make a statistics about theme, genre, layout, news sources, news sources channelsand other categories of news resources, in order to analyze and explore the difference way ofreport and resource allocation about comprehensive planning and not planning. Secondly, byanalyzing the existing environmental resources, information resources, audience, resources and media resources of the Southern Metropolis Daily, and making the Southern Metropolis Daily asan example, to explore how could these resources can be better be discovered, identified,transform, conformed, showed and value-added in the Asian Games reported background. Soprovide a good reference and scope to the future major sporting events.